With HARMONI, investigation leads to discovery, and discovery leads to understanding.
HARMONI is an investigative program that helps you uncover the relationships that exist in your consumer research data, helping you learn more, resulting in better quality business decisions. With over two decades of development behind it, HARMONI FOUR represents the latest generation of Infotools’* award winning application.
Adding Value to Your Investment in Consumer Research
We’re all about making the complex simple. Our custom designed databases and feature-rich investigative programs work together to give you the ability to discover relationships within and across your marketing data.
Making relationships easy to find and understand
HARMONI makes it easy to explore and see relationships in marketing data - especially across multiple data sources. For example, easily see how marketing spend impacts key measures of brand health for products from both you and your competitors.
HARMONI balances powerful analysis features with ease of use, encouraging exploration and discovery with charts, graphs and other tools for visual analysis. Although intuitive to use, HARMONI is powered by sophisticated mathematical algorithms and more than two decades of development.
The database design is absolutely fundamental
The HARMONI service incorporates Infotools designed databases, all custom built by real people who understand research.
We set up databases in a way that suits your data and to suit the analysis functions that are built into the HARMONI program. Our data harmonisation, intelligent design and flexibility all ensure that Infotools databases make it easy to find the patterns and relationships in your research data to assist you to make better business decisions.