market research

Every day we create 2.5 quintillion bytes of data. That is 2,500,000,000,000,000,000 bytes. 90% of the data in the world today has been created in the last two years alone.

Companies need to easily access and understand all aspects of their business in order to maintain competitive advantage and to assist in making strategic decisions more quickly based on the right data being available at the right time.

Potentiate has created a secure platform to assist companies in doing just this. Knowledge Management applications (KMapps) are customised data integration portals designed to bring together critical performance information specifically to suit your business.

Engaging Design

Potentiate has a deep understanding of data, extensive experience in data integration and offers a highly customised approach to the way we integrate and display your data in creative and engaging graphical interfaces. Some of our customers have BI systems to house data but need a more functional and visually appealing tool to make sense of the data and to represent it in a way that is easy to comprehend.

Data Integration

Businesses often have all the information they need but in different silos, systems and formats. KMapps are able to blend data in any format and from multiple sources, including live feeds and make it easy to mine and understand. Having a unified view of the data in an insightful visual format helps you identify trends, relationships, patterns, outliers and anomalies. This can help your business to improve service delivery, increase market share and discover opportunities to grow revenue and reduce cost.

Data Intelligence

Significant time is freed up from having to manually manipulate data, enabling users to explore information and discover new insights. Imagine knowing through a few simple clicks the up to date results of every branch or sales person, of every product line or advertising campaign, and of what your customers, employees and stakeholders are saying about your business on social media and in blogs. These are just a few examples of the kind of critical intelligence a KMapp can deliver to your organisation, helping you to better understand the key drivers that lead to improved business performance.

Fully Customisable

KMapps can be complex or simple. They can combine multiple data sets or be created from just one. They can contain only local market data or combine data from many countries (including multiple languages). A KMapp is iterative and modular and grows with your changing business requirements.