With new technology the world of market research has experienced tremendous change over the last few years. Executives of today have more data at their fingertips than ever before.
Making sense of all this data, distilling what is relevant and useful and bringing it together in ways that resonate, is key to deriving insight that is actionable and meaningful in your business.
Over the last 20 years, Potentiate has developed a deep understanding of market research data and a diverse technical toolkit, and together with our team of smart and curious researchers and technicians we bring leading edge research solutions to our clients.
Our range of services includes sample supply, data collection and analysis tools, online knowledge banks, next generation data integration portals, passive online behavioural tracking, live feedback programs and ad hoc & tracking research and consultancy services.
Whether you are after some software to collect, analyse or report data, an entire program of research services or anything in-between, Potentiate can assist.
An automotive client looking to take advantage of new media opportunities, integrated proprietary brand engagement and media usage questions together with our passive measurement of online behaviour into a brand tracker. The data has given unique insights into how the media landscape is altering the information gathering and buying process in the category. These insights have led to revised media placement and spend strategies that have driven both effectiveness and efficiencies.