Potentiate is able to offer Ruby as a standalone analysis and reporting tool or as an integral part of its CloudRunner data collection application. In either mode, Ruby is able to deliver high-speed data processing to create complex cross tabulations, charts and graphs using either a GUI or a full scripting capability.

Many organisations experience major bottlenecks in the research and feedback cycle in the reporting phase. Much time and effort is expended in error-prone manual transfer of data to Excel or PowerPoint often not just once but repeatedly in tracking or wave studies.

Ruby brings automation to table and report production by linking data tables directly to Excel or PowerPoint with a Push-Pull connection. All formatting in the Office applications is preserved when new data is pushed or pulled making the updating of reports smooth and efficient, greatly increasing productivity.