market research

Online research has led to a growth in Panels and a subsequent requirement for Panel Management tools. The Hub is a web-based panel management system. It may be used in conjunction with the CloudRunner platform or as a standalone application.

The Hub provides all of the essential functions for Panel Management including:

  • Creation and management of multiple panels
  • Customised data profile for members for each panel
  • Recruitment web page for adding new members
  • Batch import and update
  • Sample selection using a GUI expression builder
  • Email and SMS invitation broadcasting
  • Rewards program management
  • Automatic write back of survey outcomes for rewards program
  • Members’ web page for account maintenance, claiming rewards, and answering polls
  • Full user management
  • Secure logins