Everything Potentiate achieves is because of the vision, culture and passion of our people.

With our 20+ year history of working with data our foundation is solid. From this base we have added people from a range of backgrounds and expertise to create a culture where innovation thrives, challenge is encouraged and everyone knows that they can make a difference.

Using an array of global experience, clever thinking and amazing proprietary technology, Potentiate sets about to change things for our clients. We challenge traditional practices and apply our energy and experience to help our clients achieve their goals for a better understanding of their customers, business growth and greater efficiency. New technology sits at our core and our team of creative problem solvers just won’t accept that solutions can’t be found for any of the issues raised by our clients.

We are inspired by our clients’ success and enjoy contributing to it.

Expert Connections

The Potentiate business model incorporates access to a range of independent individuals and groups who bring expertise which adds to and complements Potentiate services and products. These experts bring global experience across many categories and brands and their services can be incorporated into Potentiate services.

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Henry Cheang

Chief Executive Officer

My vision for Potentiate is that we are a new business creating a new category and that is transformational technology which maximises the value of information and data. I want to give people all around the world access to new technology which adds to their businesses and their lives.


James Wilson

Chief Technical Officer

I am driven by the range of opportunities I have in Potentiate to create next generation technology platforms which are unique and which have a real impact on our clients and the businesses they are growing. Our dream is to continue to evolve and transform technology and systems which are ahead of the competition.


Ben Sullivan

Director Business Solutions and Innovation

Potentiate’s leading technology and people allow me to design, implement and run research & customer experience programs that really make a difference to our clients’ market understanding, service delivery, culture, and ultimately their bottom line.

Leadership title